Area 151 TCG

Privacy Policy

This policy explains how we collect, use, share and protect your personal information when you visit our website, contact us or place an order.

Last updated: 5 August 2026

Privacy at a glance

We collect only the information reasonably required to operate our store, process orders, provide support, prevent fraud and meet our legal obligations.

1. Who we are

This website is operated by Area 151 TCG. For the purposes of applicable UK data protection law, Area 151 TCG is responsible for deciding how and why your personal information is used.

2. Personal information we collect

Depending on how you interact with our store, we may collect:

• Your name, billing address and delivery address.
• Your email address and telephone number.
• Order details, purchased products and transaction records.
• Payment confirmation and limited payment-related information provided by the selected payment provider.
• Account information if you create a customer account.
• Messages, return requests, reviews and customer-support correspondence.
• Device, browser, IP address, cookie and website-usage information.
• Information needed to prevent fraud, protect our store and resolve disputes.

3. How we collect information

We may collect personal information:

• Directly from you when you place an order, contact us or request a return.
• Automatically when you browse or use our website.
• From Shopify and the payment, delivery or fraud-prevention services used to complete your order.
• From services you choose to interact with, such as social-media platforms or review providers.

4. How and why we use your information

We may use your information to:

• Process payments, confirm orders and arrange delivery or local pickup.
• Send order confirmations, dispatch updates and collection notifications.
• Provide customer support and respond to enquiries.
• Handle returns, refunds, damaged products and delivery issues.
• Maintain transaction, accounting and business records.
• Detect fraud, misuse, security threats and suspicious transactions.
• Improve our website, products and customer experience.
• Send marketing communications where you have requested or permitted them.
• Comply with legal, regulatory and tax obligations.

Depending on the purpose, we rely on performance of a contract, compliance with a legal obligation, our legitimate business interests or your consent as the lawful basis for processing.

5. Shopify and service providers

Our online store is hosted by Shopify. Shopify processes certain information when you visit the website, create an account, use checkout or place an order so that it can provide and secure the ecommerce platform.

We may also share necessary information with trusted service providers such as:

• Payment processors and payment methods selected at checkout.
• Delivery companies and postal services.
• Website hosting, ecommerce and technical-support providers.
• Analytics, customer-service and fraud-prevention providers.
• Professional advisers, regulators or authorities where legally required.

These providers receive only the information reasonably required to perform their services or meet applicable legal obligations.

6. Payments

Payment information is processed by the payment provider selected during checkout. The available payment options may vary and will be displayed before you complete your order.

7. Cookies and similar technologies

Cookies and similar technologies help our website operate, remember preferences, protect checkout, understand website performance and, where enabled, support analytics or marketing.

Essential cookies may be used because they are necessary for functions such as the shopping basket, checkout, security and account access.

Where consent is required, non-essential cookies will be used only after you make a choice through our cookie banner. You can review or change your preferences through the privacy or cookie controls available on the website.

8. Marketing communications

We may send promotional emails only where permitted by applicable law. You can unsubscribe at any time by using the unsubscribe option in the message or by contacting us.

Unsubscribing from marketing will not stop essential service messages concerning an order, return, refund or account.

9. International data transfers

Some of our technology or service providers may process information outside the United Kingdom. Where this occurs, the relevant provider or Area 151 TCG will use an applicable legal transfer mechanism or other appropriate safeguard required by data protection law.

10. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The retention period may depend on the status of your order or account, applicable accounting and tax requirements, fraud prevention, warranty or returns needs, legal obligations and the need to establish or defend legal claims. Information that is no longer required will be deleted, anonymised or securely retained where deletion is not immediately possible.

11. Data security

We use reasonable administrative, technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, alteration or disclosure. However, no internet transmission or storage system can be guaranteed to be completely secure.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

• Ask for information about how your personal data is used.
• Request access to the personal information we hold about you.
• Ask us to correct incomplete or inaccurate information.
• Ask us to delete information in certain circumstances.
• Ask us to restrict certain processing.
• Object to processing based on legitimate interests.
• Object to direct marketing at any time.
• Request data portability where the right applies.
• Withdraw consent where processing is based on consent.

We may need to verify your identity before completing a request. Some rights are subject to legal limitations or exceptions.

13. Privacy complaints

Please contact us first if you have a concern about how we use your personal information. We will review your concern and respond as soon as reasonably possible.

You also have the right to raise a complaint with the United Kingdom Information Commissioner’s Office, commonly known as the ICO.

14. Changes to this policy

We may update this Privacy Policy when our practices, services or legal obligations change. The latest version will be published on this page with an updated revision date.

Contact Area 151 TCG

Legal Operator: Samuel Rees

Email: support@area151tcg.shop

Phone: +44 1432 674649

Address: Bewell St, Hereford HR4 0BA, United Kingdom